HI!
My name is Gonzalo Fernandez, but everyone calls me “Mountain.” It’s not because I’m tall—I’ll tell you why if we ever meet.
I’ve been working in advertising since 2002—20 years and counting. It’s a lot, but I’m still passionate about what I do. (Maybe because I’m passionate about everything I do.)
I live in Argentina and currently work at Grey Argentina as an ECD (Executive Creative Director) alongside Juan Ure. I also do freelance work and am always open to new opportunities.
If you want to work with me (and help me survive in Argentina), or if you just want to challenge me to a Street Fighter II match, contact me at:
gonzalomontanafernandez@gmail.com
P.S.: I’m very good at Street fighter II.
Also...
Take a peek at my ilustrations:
Illustrations
Look at some of my design and art direction work:
behance page
Or read again all the info you are about to read,
only a bit more detailed, in my
linkedin profile
My name is Gonzalo Fernandez, but everyone calls me “Mountain.” It’s not because I’m tall—I’ll tell you why if we ever meet.
I’ve been working in advertising since 2002—20 years and counting. It’s a lot, but I’m still passionate about what I do. (Maybe because I’m passionate about everything I do.)
I live in Argentina and currently work at Grey Argentina as an ECD (Executive Creative Director) alongside Juan Ure. I also do freelance work and am always open to new opportunities.
If you want to work with me (and help me survive in Argentina), or if you just want to challenge me to a Street Fighter II match, contact me at:
gonzalomontanafernandez@gmail.com
P.S.: I’m very good at Street fighter II.
Also...
Take a peek at my ilustrations:
Illustrations
Look at some of my design and art direction work:
behance page
Or read again all the info you are about to read,
only a bit more detailed, in my
linkedin profile
EXPERIENCE IN AGENCIES
Grey Argentina (November 2019-Present)
E.C.D. Executive Creative Director.
Ponce Buenos Aires (August 2016-September 2019)
C.D. Creative Director.
Santo Buenos Aires (May 2016-August 2016)
C.D. Creative Director.
Mercado Mccann (September 2014-April 2016)
C.D. Creative Director.
Young&Rubicam Argentina (July 2010-September 2014)
Senior Art director, C.D. Creative Director.
*S.C.P.F. Argentina (March 2009-July 2010)
Junior Art director.
Young&Rubicam Argentina (March 2004-March 2009)
Junior Art director.
Agulla y Baccetti (May 2002-November 2002)
Illustrator trainee.
EXPERIENCE AS AN ADVERTISING EDUCATOR
At “La Ducha” & Escuela Superior de Comunicación Mónica Herrera.
(Febrero 2023-Present - El Salvador)
At “La Escuelita”, Escuela Superior de Creativos Publicitarios.
(March 2018-2023 - Argentina)
At “Underground” creativity school.
(March 2015-March 2018 - Argentina)
At I.S.P. “Instituto Superior de Publicidad” from the Advertising Argentine Agencies Asociation. (2006-December 2015 - Argentina)
EXPERIENCE AS A JUROR IN ADVERTISING FESTIVALS
Cannes Lions (2023 - Entertainment)
The Clio Awards. (2025 - Social media)
Effie Argentina & Effie Latam. (Several times)
Grey Argentina (November 2019-Present)
E.C.D. Executive Creative Director.
Ponce Buenos Aires (August 2016-September 2019)
C.D. Creative Director.
Santo Buenos Aires (May 2016-August 2016)
C.D. Creative Director.
Mercado Mccann (September 2014-April 2016)
C.D. Creative Director.
Young&Rubicam Argentina (July 2010-September 2014)
Senior Art director, C.D. Creative Director.
*S.C.P.F. Argentina (March 2009-July 2010)
Junior Art director.
Young&Rubicam Argentina (March 2004-March 2009)
Junior Art director.
Agulla y Baccetti (May 2002-November 2002)
Illustrator trainee.
EXPERIENCE AS AN ADVERTISING EDUCATOR
At “La Ducha” & Escuela Superior de Comunicación Mónica Herrera.
(Febrero 2023-Present - El Salvador)
At “La Escuelita”, Escuela Superior de Creativos Publicitarios.
(March 2018-2023 - Argentina)
At “Underground” creativity school.
(March 2015-March 2018 - Argentina)
At I.S.P. “Instituto Superior de Publicidad” from the Advertising Argentine Agencies Asociation. (2006-December 2015 - Argentina)
EXPERIENCE AS A JUROR IN ADVERTISING FESTIVALS
Cannes Lions (2023 - Entertainment)
The Clio Awards. (2025 - Social media)
Effie Argentina & Effie Latam. (Several times)
SOME OF THE CLIENTS I WORKED FOR
This are some of the most well-known.
The Coca Cola Company.
(Coca-Cola, Fanta)
IKEA.
(IKEA Chile)
Unilever.
(AXE/LINX)
Anheuser-Busch InBev.
(Corona beer, Michelob Ultra, Quilmes)
Fox Networks Group.
(FOX sports)
Turner Network Television.
(TNT sports)
Vrio Corp.
(DirecTV)
Bayer AG.
(Bayer)
Visa inc.
(VISA)
Yacimientos Petroliferos Fiscales, S.A. - Leading argentine Oil company.
(YPF)
Grupo Peñaflor - Leading argentine winerie.
(Navarro Correas, Trapiche, Frizzé).
Grupo financiero Galicia - Leading argentine bank.
(Banco Galicia)
Arcor - Leading argentine food company specialized in confectionery.
(Arcor)
Telefónica de Argentina S.A. - Leading argentine telecommunications company
(Movistar)
Telecom Argentina S.A. - Leading argentine telecommunications company
(Personal, Fibertel)
Torneos y Competencias - Leading argentine sports broadcasting company
(TyCSports)
This are some of the most well-known.
The Coca Cola Company.
(Coca-Cola, Fanta)
IKEA.
(IKEA Chile)
Unilever.
(AXE/LINX)
Anheuser-Busch InBev.
(Corona beer, Michelob Ultra, Quilmes)
Fox Networks Group.
(FOX sports)
Turner Network Television.
(TNT sports)
Vrio Corp.
(DirecTV)
Bayer AG.
(Bayer)
Visa inc.
(VISA)
Yacimientos Petroliferos Fiscales, S.A. - Leading argentine Oil company.
(YPF)
Grupo Peñaflor - Leading argentine winerie.
(Navarro Correas, Trapiche, Frizzé).
Grupo financiero Galicia - Leading argentine bank.
(Banco Galicia)
Arcor - Leading argentine food company specialized in confectionery.
(Arcor)
Telefónica de Argentina S.A. - Leading argentine telecommunications company
(Movistar)
Telecom Argentina S.A. - Leading argentine telecommunications company
(Personal, Fibertel)
Torneos y Competencias - Leading argentine sports broadcasting company
(TyCSports)
ADVERTISING AWARDS
Here is a detail of some of the awards my work has archieved.
The Postponed Day - Lalcec.
GOLD - Cannes Lions, PR x 2, Direct x2.
SILVER - Cannes Lions, PR, Brand Exp, Health.
GRAND CLIO - Clio Health, Creative Efectiveness.
GRAND CLIO - Clio Health, Creative Use of Data.
GOLD - Clio Health, PR, Effectiveness, Direct.
SILVER - Clio Health, Innovation.
YELLOW PENCIL - D&AD, PR.
WOOD PENCIL - D&AD, PR, Impact.
GOLD - One show, PR
MERIT - One show, PR, Direct, Innovation.
GOLD - El Sol, PR x2, Brand Experience x1.
GOLD - Effie Argentina, Low Budget, present marketing.
SILVER - Effie Argentina, Seasonal Marketing.
BRONZE - Effie Argentina, Positive Impact
SILVER - Diente, Creative Effectiveness.
BRONZE - Diente, Social Good.
ChatAccount - Itaú bank.
GOLD - Cannes Lions, Mobile.
SILVER - Cannes Lions, Creative business transformation.
GOLD - Diente, Circulo de creatividad argentina, film.
The Interruptions Campaign - Tabcin, Bayer.
GOLD - Cannes Lions, Press.
SILVER - LIA, London International Awards, Print: Match.
SILVER - LIA, Print: Speech.
BRONZE - LIA, Press: Campaign.
GOLD - Ojo de Iberoamérica, Print: Match.
SILVER - Ojo de Iberoamérica, Press: Campaign.
GOLD - Diente, Print: Match.
SILVER - Diente, Press: Campaign.
BRONZE - ADC, Print: Match.
GOLD - Wave, Print: Match.
BRONZE - One Show, Press: Campaign.
GOLD - FIAP, Print: Match.
BRONZE - FIAP, Press: Campaign.
BRONZE - FIAP, Print: Speech.
SILVER - Cresta Awards, Outdoors: Campaign.
SILVER - Cresta Awards, Press: Campaign.
SILVER - Cresta Awards, Print: Match.
Best of health and personal care - The Cup, Campaign.
Best of health and personal care - The Cup, Orchestra.
Entry to the Luerzer's archive Magazine.
The Counter demoralization - Dossier Editorial.
GOLD - Wave.
GOLD - Diente, Circulo de creatividad argentina.
SILVER - El Sol.
SILVER - Ojo de Iberoamérica.
MERIT - The One Show.
SHORTLIST - Cannes Lions, Film.
SHORTLIST - Cannes Lions, Best script.
SHORTLIST - New York Festivals, Film.
SHORTLIST - MONTREAUX.
SHORTLIST - FIAP, Iberoamerican Advertising Festival.
The Relegation - TyC Sports.
GOLD - New York Festival, Campaign.
GOLD - Ojo de Iberoamérica.
SILVER - Ojo de Iberoamérica, Campaign.
GOLD - Lapiz, Editorial Dossier.
BRONZE - El Sol.
MENTION - Diente, Circulo de creatividad argentina.
SILVER- Diente, Campaign.
GOLD - FIAP, Campaign.
TyC Sports - Inmigrants.
GOLD - CLIO, Film.
SHORTLIST - Cannes Lions, Film.
GOLD - Ojo de Iberoamérica, Film.
GOLD - Ojo de Iberoamérica, Online commercials.
Calmentaries - Glaciar.
Grand Prix - Diente, Circulo de creatividad argentina, Radio.
GOLD - Diente, Circulo de creatividad argentina, Radio.
SILVER - Diente, Circulo de creatividad argentina, Radio.
BRONZE - Clio Awards, Radio.
BRONZE - Effie Awards.
MERIT - One Show.
PLATA - El Sol, Contenidos sonoros.
PLATA - El Sol, Medios.
BRONZE - El Sol, Innovación en Branded Content.
GOLD - Cannes Lions, PR x 2, Direct x2.
SILVER - Cannes Lions, PR, Brand Exp, Health.
GRAND CLIO - Clio Health, Creative Efectiveness.
GRAND CLIO - Clio Health, Creative Use of Data.
GOLD - Clio Health, PR, Effectiveness, Direct.
SILVER - Clio Health, Innovation.
YELLOW PENCIL - D&AD, PR.
WOOD PENCIL - D&AD, PR, Impact.
GOLD - One show, PR
MERIT - One show, PR, Direct, Innovation.
GOLD - El Sol, PR x2, Brand Experience x1.
GOLD - Effie Argentina, Low Budget, present marketing.
SILVER - Effie Argentina, Seasonal Marketing.
BRONZE - Effie Argentina, Positive Impact
SILVER - Diente, Creative Effectiveness.
BRONZE - Diente, Social Good.
ChatAccount - Itaú bank.
GOLD - Cannes Lions, Mobile.
SILVER - Cannes Lions, Creative business transformation.
GOLD - Diente, Circulo de creatividad argentina, film.
The Interruptions Campaign - Tabcin, Bayer.
GOLD - Cannes Lions, Press.
SILVER - LIA, London International Awards, Print: Match.
SILVER - LIA, Print: Speech.
BRONZE - LIA, Press: Campaign.
GOLD - Ojo de Iberoamérica, Print: Match.
SILVER - Ojo de Iberoamérica, Press: Campaign.
GOLD - Diente, Print: Match.
SILVER - Diente, Press: Campaign.
BRONZE - ADC, Print: Match.
GOLD - Wave, Print: Match.
BRONZE - One Show, Press: Campaign.
GOLD - FIAP, Print: Match.
BRONZE - FIAP, Press: Campaign.
BRONZE - FIAP, Print: Speech.
SILVER - Cresta Awards, Outdoors: Campaign.
SILVER - Cresta Awards, Press: Campaign.
SILVER - Cresta Awards, Print: Match.
Best of health and personal care - The Cup, Campaign.
Best of health and personal care - The Cup, Orchestra.
Entry to the Luerzer's archive Magazine.
The Counter demoralization - Dossier Editorial.
GOLD - Wave.
GOLD - Diente, Circulo de creatividad argentina.
SILVER - El Sol.
SILVER - Ojo de Iberoamérica.
MERIT - The One Show.
SHORTLIST - Cannes Lions, Film.
SHORTLIST - Cannes Lions, Best script.
SHORTLIST - New York Festivals, Film.
SHORTLIST - MONTREAUX.
SHORTLIST - FIAP, Iberoamerican Advertising Festival.
The Relegation - TyC Sports.
GOLD - New York Festival, Campaign.
GOLD - Ojo de Iberoamérica.
SILVER - Ojo de Iberoamérica, Campaign.
GOLD - Lapiz, Editorial Dossier.
BRONZE - El Sol.
MENTION - Diente, Circulo de creatividad argentina.
SILVER- Diente, Campaign.
GOLD - FIAP, Campaign.
TyC Sports - Inmigrants.
GOLD - CLIO, Film.
SHORTLIST - Cannes Lions, Film.
GOLD - Ojo de Iberoamérica, Film.
GOLD - Ojo de Iberoamérica, Online commercials.
Calmentaries - Glaciar.
Grand Prix - Diente, Circulo de creatividad argentina, Radio.
GOLD - Diente, Circulo de creatividad argentina, Radio.
SILVER - Diente, Circulo de creatividad argentina, Radio.
BRONZE - Clio Awards, Radio.
BRONZE - Effie Awards.
MERIT - One Show.
PLATA - El Sol, Contenidos sonoros.
PLATA - El Sol, Medios.
BRONZE - El Sol, Innovación en Branded Content.
Robbery - Freddo.
SILVER - Cannes Lions, Outdoors.
SILVER - CLIO, Poster.
GOLD - El Sol, Press.
GOLD - El Sol, Outdoors.
BRONZE - FIAP, Outdoors.
BEST WORK- WPPED Cream Annual, Press.
GOLD - Ojo de Iberoamérica, Press.
SILVER - Ojo de Iberoamérica, Outdoors.
GOLD - Diente, Outdoors.
SILVER - Diente, Press.
SHORTLIST - Montreaux.
Requiem - TyC Sports.
SILVER – Cannes Lions, film.
GOLD - New York Festival, Campaign.Español.
SILVER - L.I.A.
SILVER - Diente, Circulo de creatividad argentina.
SILVER - Diente, Campaign.
SILVER - Ojo de Iberoamérica, Campaign.
BRONZE - Ojo de Iberoamérica.
SILVER - Lapiz, Editorial Dossier.
GOLD - FIAP, Campaign.
Don't fear the finger - Lalcec.
BRONZE – Cannes Lions, film.
BRONZE – Cannes Lions, Health and Wellness.
Lookalikes - Directv.
SILVER - New York Festivals, Film.
SILVER - New York Festivals, Visual effects.
BRONZE - CLIO.
BRONZE - LIA, London International Awards, Film.
BRONZE - LIA, Visual effects.
BRONZE - ADC, Art Directors Club.
SHORTLIST - Cannes Lions.
SILVER - El Sol.
BRONZE - Ojo de Iberoamérica.
GOLD - Lapiz, Editorial Dossier.
SILVER - FIAP, Iberoamerican Advertising Festival.
GOLD, BRONZE - Diente, Circulo de creatividad argentina.
Race - Arcor, Topline.
GOLD - Lapiz, Editorial Dossier.
SILVER - FIAP, Festival Iberoamericano de Publicidad.
SILVER - Wave.
SILVER - Ojo de Iberoamérica.
BRONZE - El Sol.
SHORTLIST - Cannes Lions.
Brakeup letter. - TyC Sports.
GOLD - New York Festival, Campaign.
SILVER - Diente, Campaign.
SILVER - Ojo de Iberoamérica, Campaign.
BRONZE - Ojo de Iberoamérica.
GOLD - Sports, Media Marketing Awards.
GOLD - Lapiz, Editorial Dossier.
GOLD - FIAP, Campaign.
Sinceres - Fox Sports Premium & TNT Sports.
GOLD - Diente, Circulo de creatividad argentina, Film.
GOLD - Lapiz, Editorial Dossier, Film.
BRONZE - Ojo de Iberoamérica, Film.
Interruption - Navarro Correas & Argentina Open.
GOLD - Lapiz, Editorial Dossier, Film.
Let’s Change the Story - Lalcec.
SHORTLIST - Cannes Lions, Direct, Branded Content.
GOLD - Andy Awards.
WOOD PENCIL - D&AD, Entertainment, Experiential.
SILVER - Clio Health, Experience, Media, Direct.
BRONZE - Clio Health, Branded Entertainment, PR.
MERIT - One Show, Entertainment, PR, Experiential.
GOLD - El Sol, Branded Content.
SILVER - El Sol, Social & Influencers, Brand Exp.
BRONZE - El Sol, Live Content.
SILVER - Diente, Outdoor, Direct, Experience.
BRONZE - Diente, PR.
GOLD - Effie Latam.
BRONZE - Effie Latam.
GOLD- Effie Argentina Gold.
Rice of Glory - Arroz Super Extra.
GOLD - Cannes Lions, Brand Experience & Activation.
BRONZE - Cannes Lions, Direct.
GOLD - Effie Latam.
GRAN OJO - El Ojo de Iberoamérica, Direct.
ORO - El Ojo de Iberoamérica, Direct.
SILVER - Cannes Lions, Outdoors.
SILVER - CLIO, Poster.
GOLD - El Sol, Press.
GOLD - El Sol, Outdoors.
BRONZE - FIAP, Outdoors.
BEST WORK- WPPED Cream Annual, Press.
GOLD - Ojo de Iberoamérica, Press.
SILVER - Ojo de Iberoamérica, Outdoors.
GOLD - Diente, Outdoors.
SILVER - Diente, Press.
SHORTLIST - Montreaux.
Requiem - TyC Sports.
SILVER – Cannes Lions, film.
GOLD - New York Festival, Campaign.Español.
SILVER - L.I.A.
SILVER - Diente, Circulo de creatividad argentina.
SILVER - Diente, Campaign.
SILVER - Ojo de Iberoamérica, Campaign.
BRONZE - Ojo de Iberoamérica.
SILVER - Lapiz, Editorial Dossier.
GOLD - FIAP, Campaign.
Don't fear the finger - Lalcec.
BRONZE – Cannes Lions, film.
BRONZE – Cannes Lions, Health and Wellness.
Lookalikes - Directv.
SILVER - New York Festivals, Film.
SILVER - New York Festivals, Visual effects.
BRONZE - CLIO.
BRONZE - LIA, London International Awards, Film.
BRONZE - LIA, Visual effects.
BRONZE - ADC, Art Directors Club.
SHORTLIST - Cannes Lions.
SILVER - El Sol.
BRONZE - Ojo de Iberoamérica.
GOLD - Lapiz, Editorial Dossier.
SILVER - FIAP, Iberoamerican Advertising Festival.
GOLD, BRONZE - Diente, Circulo de creatividad argentina.
Race - Arcor, Topline.
GOLD - Lapiz, Editorial Dossier.
SILVER - FIAP, Festival Iberoamericano de Publicidad.
SILVER - Wave.
SILVER - Ojo de Iberoamérica.
BRONZE - El Sol.
SHORTLIST - Cannes Lions.
Brakeup letter. - TyC Sports.
GOLD - New York Festival, Campaign.
SILVER - Diente, Campaign.
SILVER - Ojo de Iberoamérica, Campaign.
BRONZE - Ojo de Iberoamérica.
GOLD - Sports, Media Marketing Awards.
GOLD - Lapiz, Editorial Dossier.
GOLD - FIAP, Campaign.
Sinceres - Fox Sports Premium & TNT Sports.
GOLD - Diente, Circulo de creatividad argentina, Film.
GOLD - Lapiz, Editorial Dossier, Film.
BRONZE - Ojo de Iberoamérica, Film.
Interruption - Navarro Correas & Argentina Open.
GOLD - Lapiz, Editorial Dossier, Film.
Let’s Change the Story - Lalcec.
SHORTLIST - Cannes Lions, Direct, Branded Content.
GOLD - Andy Awards.
WOOD PENCIL - D&AD, Entertainment, Experiential.
SILVER - Clio Health, Experience, Media, Direct.
BRONZE - Clio Health, Branded Entertainment, PR.
MERIT - One Show, Entertainment, PR, Experiential.
GOLD - El Sol, Branded Content.
SILVER - El Sol, Social & Influencers, Brand Exp.
BRONZE - El Sol, Live Content.
SILVER - Diente, Outdoor, Direct, Experience.
BRONZE - Diente, PR.
GOLD - Effie Latam.
BRONZE - Effie Latam.
GOLD- Effie Argentina Gold.
Rice of Glory - Arroz Super Extra.
GOLD - Cannes Lions, Brand Experience & Activation.
BRONZE - Cannes Lions, Direct.
GOLD - Effie Latam.
GRAN OJO - El Ojo de Iberoamérica, Direct.
ORO - El Ojo de Iberoamérica, Direct.