_{“WILD GUYS”
Axe Wild.}

_{Some context:}

_{Axe deodorant also known abroad as Lynx deodorant was launching a new product:
“Axe Wild” made with natural and extravagant ingredients from the wilderness. To comunicate this we did a humorous campaign where several guys use the product to unleash their inner animal instincts and become atractive and interesting beasts that save the day.}

_{Spot #1 “Frog”}

_{Spot #2 “Beaver”}

_{Spot #3 “Lemur”}

“WILD GUYS”Axe Wild.

_{“WILD GUYS”
Axe Wild.}