_{“CALMENTARIES”
Glaciar,

low sodium

water.}

_{Some context:

For the “Copa Libertadores” heartbreaking final between Boca Juniors and River Plate we did a very special kind of radio: An entire soccer live broadcast of more than 90 minutes of duration with zen music in the background, two calmed, very chill commentators and a cardiologist that gave healthy advices during the match.

This idea won the Grand Prix award in the “Radio and Audio” category
in the “Circulo de Creatividad Argentina” festival, the most important advertising festival of Argentina.}

_{CASE STUDY:}

_BOARD:

_{MEDIA REPERCUSSIONS:

Some of the national and international repercussions that the idea had in important newspaper and sport webpages:}

_{PEOPLE REPERCUSSIONS:}

_{A few comments from real people:}

_{HEAR THE ENTIRE BROADCAST:}

_{There where two matches, hear them in SPOTIFY:}

“CALMENTARIES”Glaciar, low sodium water.

_{“CALMENTARIES”
Glaciar,

low sodium

water.}