_{“A CHAT

CLOSER TO

EVERYTHING”
Itaú bank.}

_{A campaign to comunicate that for the first time in history you can open a bank account and manage it without leaving your whatsapp.

This idea was awarded GOLD and SILVER in the Cannes Lions festival.

Money emoji, Piñata emoji, champagne emoji!}

_{CASE STUDY:}

_{TV. COMMERCIAL #1 - “GRANNY’S BIRTHDAY”}

_{TV. COMMERCIAL #2 - “THURSDAY BBQ WITH FRIENDS”}

_{TV. COMMERCIAL #3 - “PALS”}

_{To encourage the opening of accounts we launched a promo where we gave money for each account opened. This content was made to comunicate that promo.}

“A CHAT CLOSER TO EVERYTHING”Itaú bank.

_{“A CHAT

CLOSER TO

EVERYTHING”
Itaú bank.}