CAMPAIGN#1
“YOU MUST LOVE COKE”
How do you show Coca-Cola’s iconic red in a stadium where fans love the brand but reject the color? You let an optical illusion do it for you. Every billboard, wild posting, and piece of stadium signage was built using zero red ink, relying only on blue, grey, black, and white. The illusion did its job, making fans see the red that isn’t actually there. And if you’re seeing red that isn’t there, it can only mean one thing… You Must Love Coke.
This idea won two Bronze Lions in the Cannes Lions festival 2026.
CASE STUDY:
BOARD:
DON'T BELIEVE IT? SEE IT FOR YOURSELF:
CAMPAIGN#2
“CONFERENCE”
For the 2026 FIFA World Cup brief, we teamed up with Lionel Scaloni, Argentina's national team coach, to spark a nationwide reaction by making him say that he and the national team wouldn't win the World Cup. Watch the spot:
HERO CONTENT:
The campaign had a lot of repercussions, people went mad and got really excited with Scaloni’s phrase: “We are not going to win the world cup. We are going to defend it”. Watch the case study:
CAMPAIGN REPERCUSSIONS CASE STUDY:
The phrase was also painted on one of the walls of the Argentine national team’s bunker in Kansas City, where they stayed for most of the 2026 World Cup.
CAMPAIGN#3
“ARGENTINIANS SPEAK
IN THE PLURAL”
This campaign was created for a cultural relevance brief for Coca-Cola Argentina.
Some expressions may be lost in translation, as they are highly local and culturally specific.
HERO CONTENT:
CAMPAIGN#4
“THE WORLD WILL WAIT”
It’s easy to believe everything is urgent. There’s always another email to answer, another meeting to join, another notification competing for our attention. The next thing is always demanding our focus. But the moments that truly matter rarely happen in the rush. They happen around the table, over meals that turn into long conversations, shared laughter, and the simple act of being fully present with the people we care about. That insight became the starting point for the 2026 global Coca-Cola Meals campaign that we created, The World Will Wait. The idea was simple: choosing presence isn’t falling behind. By setting aside what we've been conditioned to see as urgent, even for a moment, we make room for what’s really important. Because there’s no need to worry, the world will still be there when we come back.
TV. COMMERCIAL #1 - “LAPTOP FACE”
CAMPAIGN#5
“REBELS”
This campaign was created for the 2015 Christmas season.
HERO CONTENT:
CAMPAIGN#6
“REAL STORIES”
This campaign was a local adaptation of a global Coca-Cola campaign built around real stories centered on a Coca-Cola. The challenge was to find authentic Argentine stories that reflected our culture and the way we live, shaped by the resilience that comes from navigating recurring economic crises.
TV. COMMERCIAL #1 - “PREGNANCY”
TV. COMMERCIAL #2 - “SON”
TV. COMMERCIAL #3 - “SOCCER”
CAMPAIGN#7
“THE AQUARIUS LIFE”
For the relaunch of Coca-Cola’s flavoured water brand “Aquarius” in Argentina, we introduced a campaign built around the concept of “The Aquarius Life.” Through simple yet slightly offbeat executions, we revitalized the brand’s light, fresh, and irreverent tone, reconnecting emotionally with our audience.
TV. COMMERCIAL #1 - “FRENCH FRIES BROCHETTE”
TV. COMMERCIAL #2 - “CROQUETTES REVIVAL”