_CAMPAIGN#1

_{“CONFERENCE”}

_{For the 2026 FIFA World Cup brief we teamed up with Lionel Scaloni,

our national team coach, to revolutionize all of Argentina.}

_{HERO CONTENT:}

_CAMPAIGN#2

_{“ARGENTINIANS SPEAK
IN THE PLURAL”}

_{This campaign was created with a focus on local relevance,

using idioms and expressions deeply rooted in argentine culture.

As a result, some phrases may be lost in translation

or may not have an exact equivalent in English.

The content text reads as follows:}

_{HERO CONTENT}

_CAMPAIGN#3

_“REBELS”

_{This is the T.V. hero spot for the Coca-Cola 2015 christmas campaign

we did for all the Latin American region.}

_{AV CONTENT}

_CAMPAIGN#4

_{“REAL STORIES”}

_{This campaign was a local adaptation of a global campaign.

We took the 'based on real stories' format used in other countries

and made the contents relevant for Argentinian culture.}

_{AV CONTENT #1: Son.}

_{AV CONTENT #2: Soccer field.}

_{AV CONTENT #3: Pregnancy.}

_{The commercials were shown not only on television and social media

but also on the giant screen that Coca-Cola has on 9 de Julio Avenue,

in front of the Obelisco.}

_{AQUARIUS CAMPAIGN}

_{“THE AQUARIUS LIFE”}

_{After a long silence, Coca-Cola relaunched Aquarius with a bold new concept,

bringing back the brand’s signature absurd, comedic tone.

We created a campaign led by two hero films to introduce ‘The Aquarius Life’:

a carefree, light-feeling lifestyle where food is pure enjoyment, no strings attached.}

_{AV CONTENT #1: “Fries”.}

_{AV CONTENT #2: “Croquettes”.}

CAMPAIGN#1

“CONFERENCE”

CAMPAIGN#2

“ARGENTINIANS SPEAKIN THE PLURAL”

CAMPAIGN#3

“REBELS”

CAMPAIGN#4

“REAL STORIES”

AQUARIUS CAMPAIGN

“THE AQUARIUS LIFE”