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CAMPAIGN#1 



“ARGENTINIANS SPEAK
IN PLURAL”


This campaign was created with a focus on local relevance,
using idioms and expressions deeply rooted in argentine culture.
As a result, some phrases may be lost in translation
or may not have an exact equivalent in English.
The content text reads as follows:

"Elisa, how are we doing?"
"Well, here we are."
“We’re doing”, “here we are”. Did you notice? For some reason,
we Argentinians use plural in everything.
Here, a driver talks as if he were also a passenger:
"Let’s see if we can give the kid a seat."
And a mom, as if she had taken the test herself:
"So, how did we do?"
"We scraped by."
Even if we don’t lift a finger, we ask:
"How are we doing with the sausages?"
And when someone has a birthday, we all have a birthday:
"Why don’t we blow out the candles?"
Even when eating alone, we still say:
"Wow!, what did we break?"
And something similar happens when we complain:
"Are we all crazy?"
"Sorry, Raúl, we’re finishing."
"What do you mean we’re finishing? Are we all out of our minds?"
"We live, we feel, we enjoy."
That’s just how it is. We speak the way we live.
And it’s because one way or another, here, we are never truly alone.
"We’re pregnant."
Together in Everything.


 HERO CONTENT: 




CAMPAIGN#2 


“REBELS”



This is the T.V. commercial from the Coca-Cola christmas campaign we did for all the Latin American region.

 AV CONTENT




CAMPAIGN#3 



“REAL STORIES”


This campaign was a local adaptation of a global campaign. We took the 'based on real stories' format used in other countries and make the contents relevant for Argentinians.



AV CONTENT #1: Son.





AV CONTENT #2: Soccer field.





AV CONTENT #3: Pregnancy.




The commercials were shown not only on television and social media but also on the giant screen that Coca-Cola has on 9 de Julio Avenue, in front of the Obelisco.