_{“THE COUNTER
DEMORALIZATION”
Dossier editorial.}

_{Some context:

This commercial was made to promote a Famous argentinian festival, the “Lapiz de platino” from dossier editorial. It won and was shortlisted in other regional and international advertising festivals.}

_{This idea was shortlisted in the Cannes Lions festival in the film and best scrypt categories.}

“THE COUNTERDEMORALIZATION”Dossier editorial.

_{“THE COUNTER
DEMORALIZATION”
Dossier editorial.}