_PRINTS.

_{Tabcin - The Interruptions campaign.

This campaign was made for Tabcin, a caugh medicine from Bayer laboratories.}

_{It won a Gold Lion in the Cannes Lions Festival, in the Press category.}

_{Print #1 “Speech”}

_{Print #2 “Match”}

_{Print #3 “Orchestra”}

_OOH.

_{Freddo - “Robbery”.

This classic outdoor was made for Freddo, a famous argentinian icecream brand.}
_{It won a Silver Lion in the Cannes Lions Festival, in the Outdoors category.}

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_{BRAHMA “Beerswap”}

_{Paraguay is one of the hottest countries in the world, and Grapefruit Brahma was a beer nobody wanted to taste due to prejudices against flavored beers. So, we capitalized on the frequent power outages caused by the insufficient power grid, combined with the high demand, and offered to exchange people's warm and now-disgusting beers (from other brands) for an ice-cold Grapefruit Brahma.}

_{Super Extra rice “The Rice of Glory”}

_{Super Extra rice is Ecuador’s #1 rice brand. Together with Grey Ecuador and Grey Brazil we made this amazing campaign, which includes a promo, three commercials to promote it, and plenty of digital and graphic content.

It won many awards such as a Gold Lion in the Cannes Lions Festival, in the Promo category.}

Case Study:

“The Rice of Glory” AV contents (Watch all three in a row):

_{ECO DE LOS ANDES “No signal”}

_{Eco de los Andes is made with water from the Andes mountains.}

_{FOX SPORTS PREMIUM & TNT SPORTS “Fastidious Fans”}

_{A commercial made to announce the return of the nacional soccer league, wich could only be watched exclusively on our channels.}

_{DON VALENTÍN “Sommeliers”}

_{Two commercials from a campaign for “Don Valentín Lacrado” wine to continue positioning it as a good wine made for everyone.

This was a Freelance work.}

_{Spot #1}

_{_{Spot #2}}

_{PERSONAL “Gigantic hearts”}

_{A commercial for a telecommunications company that offered their clients double the amount of gigas for their mobile plans.}

_{QUILMES “Jobs”}

_{Quilmes is the most famous and consumed beer in Argentina. They have many brews, and wanted to launch another one: The “Bajo Cero” flavor. But although they wanted to tell how good the Quilmes “Bajo Cero” was they didn’t want to say it was better than the original flavour, just different and equally good. It’s and old commercial, but it’s humor has stood the test of time.}

_{It´s always interesting to see how people react to one’s commercial. Here’s a video where two spanish youtubers react to several Quilmes commercials including this one.}

_{NAVARRO CORREAS “Interruption”}

_{Some context:

Navarro Correas is an argentinian champagne that is the official sponsor of the Argentina Tennis Open. For the 2018 edition we made a campaign featuring Gastón Gaudio, a famous former tennis player from Argentina who won Roland Garros. He is also known for being a bit moody and for a quote he shouted during a match: "I'm having a really bad day!". This words became a really popular saying among argentinian people from inside and outside the tennis world.

Here’s a video of that moment:}

_{So, we called him back to star in a campaign where we turned his famous quote into a more positive one:

"I'm having a really good day."}

_{Spot #1 “Interruption”}

_{Spot #2 “Cup”}

_{_{Spot #3 “Ping-Pong”}}

_{MICHELOB ULTRA “Names”}

_{In Argentina, we faced the challenge of introducing Michelob Ultra, a beer with fewer carbs than its competitors, without directly naming other beer brands due to local advertising regulations. After careful consideration, we devised a creative solution: we leveraged names that hold alternative meanings beyond the beer industry. For instance, we associated “Stella” with a woman's name, “Quilmes” with a soccer club, and “Corona” (crown), with a tattoo design of a crown. This approach allowed us to convey the desired comparison while navigating legal constraints.}

_{DIRECTV “Spectacle”}

_{There are thousands of World Cup commercials, but only one featuring Oliver Stone, a four-time Academy Award-winning American film director, producer, and screenwriter. He directed and appeared in this commercial, which I conceived and wrote. For an Argentine living in the farthest corner of the world, this is an amazing achievement (or at least for me). While the commercial didn't win an Oscar, it gave me the opportunity to meet him in person and share a moment smoking weed together.}

_{LE COQ SPORTIF “Salute to the sky”}

_{The 62nd birthday of Diego Armando Maradona was approaching, a date that was going to be filled with greetings and messages about him. But we weren't going to be just one more in the crowd, so we made him a present: we launched a limited edition of the famous jersey that Diego wore in the 1986 World Cup and told him about it directly. How? With a sign facing the sky, on the roof of the club where he was born.}

PRINTS.

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