_{“THE
PILSEN EXTRA
MOUSTACHE”
Pilsen beer.}

_{This campaign was shortlisted in the Cannes Lions festival 2022 film category.}

_{Some context:

According to studies, thousands of liters of beer are wasted every year trapped in moustaches. No, this is not a joke. These are real studies and a it’s a real issue. But it does sound funny... That’s why we did something funny with it: A funny solution. We invented the “PILSEN EXTRA MOUSTACHE”, a weird but useful moustache that matches the shape of a pint glass and prevents beer from snagging on whiskers. We also did a funny campaign talking about this problem, and a funny promo where people could get free Pilsen Extra in pubs if they went with the “PILSEN EXTRA MOUSTACHE”.}

_{CASE STUDY:}

_BOARD:

_{T.V. SPOTS:}

_“Tennis”

_“Pool”

_“Dog”

_{PRINT / OUTDOORS:}

“THE PILSEN EXTRA MOUSTACHE”Pilsen beer.

_{“THE
PILSEN EXTRA
MOUSTACHE”
Pilsen beer.}