_{“DON’T FEAR

THE FINGER”
Lalcec.}

_{Some context:

When we talk about prostate cancer there is a problem among most men: the fear of being fingered and therefore becoming less masculine. It's a ridiculous fear, especially considering that the test can prevent cancer and save your life. That's why we made an equally ridiculous content where we explain the absurdity of this fear as if we were telling it to a child, with puppets. But not just any puppet: finger puppets, the ones that can best tell you about fingers.

This idea won 2 bronze awards in the Cannes Lions festival 2022 and was shortlisted in several categories.}

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“DON’T FEAR THE FINGER”Lalcec.

_{“DON’T FEAR

THE FINGER”
Lalcec.}