“SINCERES”
Fox Sports Premium
& TNT Sports.
The entire journey:
PROBLEM:
For many years in Argentina, soccer was paid for by the federal government as an initiative to make it accessible to everyone, without having to pay
for it. This official program ran from 2009 to 2017.
For many years in Argentina, soccer was paid for by the federal government as an initiative to make it accessible to everyone, without having to pay
for it. This official program ran from 2009 to 2017.
With the change of president and political party the goverment decided to end the program and soccer started to be “pay per view” again.
People of course wasn’t happy about this, they used to see every soccer match for free and now they had to start paying for it again.
In this context Fox Sports Premium and TNT Sports where the brands that had the rights for the broadcast, so the matches could only be watched exclusively on their channels. They came asking for help to comunicate this to a very angry and fanatic population.
And so we did, with a humorous spot: the only solution to do it and not anger people more than they already where.
Spot #1 “Sinceres, part 1”
Spot #1 “Sinceres, part 1”
Spot #2 “Sinceres, part 2”
The spot was a hit, it went viral!
It was even leaked on the internet and shared in whatsapp before it aired. It got out with a vignette that wasn’t suposed to be in the final cut. And yes, we are talking about a commercial, not the newest hollywood blockbuster.
