_{“THE

COST OF

LOVING”
Itaú bank.}

_{Some context:

On every Valentine's day all banks and brands do the same thing over and over: a promo for couples. We wanted to make something different. So we also made a promo... but unlike any other Valentine’s day promo. It was for all the people who don't have someone to love anymore.

If you where one of the unlucky ones to be paying in installments a gift to an ex partner, we took care of those remaining installments.

We asked those people to tell us their stories in our Instagram account and the best one was chosen with the exceptional gift of finally letting go their exes.}_{This idea was shortlisted in the Cannes Lions festival.}

_{CASE STUDY:}

_{DIGITAL CONTENTS:}

_{To comunicate the promo we did 3 short contents where we told 3 not so happy stories.}

_{DIGITAL CONTENTS #1 - “MATTRESS”}

_{DIGITAL CONTENTS #2 - “TRIP”}

_{DIGITAL CONTENTS #3 - “CELLPHONE”}

_{PEOPLE COMMENTS:}

_{Here are some of the many stories and comments people made in our instagram account:}

“THE COST OF LOVING”Itaú bank.

_{“THE

COST OF

LOVING”
Itaú bank.}